Aster Row: an investor presentation built on clarity.

The brief centers on a small investor group that has acquired four adjacent, vacant early-1900s rowhouses in Baltimore. They plan to renovate them as rental homes and need to raise part of the budget from private investors.

They have cost estimates and comparable rents in a spreadsheet. They do not have a clear concept for the homes or a presentation that explains the opportunity in twenty minutes.

• Explain what the homes could become, for whom, and why this block.
• Separate verified facts from estimates and assumptions on every slide.
• Show the concept visually while making clear that visualizations are not plans.
• Give investors the risks as plainly as the upside.

A strong investor deck answers questions in the order people ask them, and makes its own assumptions visible.

The design system therefore does real work: every figure carries a tag that says whether it is verified, an estimate from a named source, or an assumption to be tested. Confidence comes from honesty, not polish alone.

Concept. Aster Row: four restored rowhouses for people who want character, a small garden and a short walk to transit.

Investor presentation, in order:

1. Title
2. The opportunity in one sentence
3. The property: verified facts
4. The neighborhood
5. Who will live here
6. The concept
7. Interior direction
8. Concept visualizations, labeled
9. Renovation scope, from contractor estimates
10. Budget summary
11. Return scenarios: conservative, moderate and ambitious, with every assumption stated
12. Timeline
13. Risks and how they are managed
14. The team
15. The ask
16. Next steps

Brochure. A resident-facing brochure in the same identity, used later for leasing.

Interior direction keeps original brick and stair details, adds pale oak floors and simple, durable finishes. Visualizations show one front room and one garden view, each captioned as a concept.

1. TeaserA one-page summary: the opportunity, the ask and the key risks.
2. PresentationTwenty minutes, sixteen slides, questions welcome throughout.
3. DetailA shared folder with estimates, the source of each figure and the assumptions log.
4. Follow-upA short written answer to every question raised, sent within the week.

• Financial projections must be prepared or reviewed by qualified professionals; the studio designs and structures, it does not verify financials.
• Raising money from private investors is regulated; securities counsel should review the materials and process before anything is shared.
• Permits, and any historic district review, need to be confirmed for the renovation scope.
• Contractor estimates should be current and named on the scope slide.
• Concept visualizations stay labeled and are replaced by photographs once work is complete.